GPSR LISTING READINESS GUIDE

EU Responsible Person information on online product offers

For non-EU manufacturers, Article 19 adds a specific online-listing information requirement. Here is the narrow part MarketPilot checks.

Last reviewed 17 September 2026 · Source-linked · Not legal advice

When does the online offer need Responsible Person details?

Article 19(b) states that where the manufacturer is not established in the EU, an online distance-sales offer should clearly and visibly indicate the name, postal address, and electronic address of the responsible person referred to by the GPSR / Market Surveillance Regulation framework.

The European Commission’s business guidance also explains that products covered by the GPSR can only be placed on the EU market when there is a responsible person established in the EU. Depending on the supply-chain situation, that responsible person may be an importer, an authorised representative, or a fulfilment service provider meeting the relevant conditions.

MarketPilot does not appoint or verify your Responsible Person. The scanner only checks whether sufficiently explicit responsible-person information can be detected on the submitted product page.

Three details the listing check looks for

SignalFocused page check
IdentityAn explicit Responsible Person / authorised representative context with a name.
Postal addressA postal-address signal inside that explicit context.
Electronic addressAn electronic contact signal inside that explicit context.

If you tell MarketPilot that the manufacturer is established in the EU, the Responsible Person checks are marked not applicable in the focused scan rather than counted as missing.

Why “review” is different from “missing”

If you are not sure whether the manufacturer is EU-established, MarketPilot should not make that legal/business classification for you. The result therefore uses review where the requirement depends on context you have not established.

Related guides

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Official sources

MarketPilot checks information detectable on the page you submit. It does not perform a conformity assessment, certify compliance, appoint an EU Responsible Person, or determine every product-specific requirement that may apply.